SONJA Signs to Century Media, Streams New Video “Discretion for the Generous”

Photo by Zev Deans & Christopher Raymond

Very much living up to its name, 2022 debut Loud Arriver from Philadelphia sensual dark rockers Sonja turned heads at Decibel, who placed the album at a staggering No. 3 on our objectively objective Top 40 Albums of the Year list. Equally impressed were Century Media Records, who are proud to announce the addition of the trio to their roster—or as vocalist/guitarist Melissa Moore puts it: “Century Media became our new sugar daddy.” While we wait for news of their next full-length offering, fans can get a taste of what’s to come with the video for their charged new single “Discretion for the Generous.”

“It’s a potent experience to write, record, film a video at my home, and immediately release a song that is literally encompassing my life right now,” explains Moore. “Sonja is our Goddess and she despises compromise. We exist for her extreme desire and as such we are full-on at all times. To create the art worthy of her name we rip through our realities into the new planes of existence she demands. We are grateful for those who join us on this path of serving her.”

Century Media VP of A&R Mike Gitter finds the feeling mutual. “When we first heard Sonja’s Loud Arriver, it was as full of heaviness, angst, sexuality and heart as a rock record could be. Like the band itself, it both challenged and waved a bloody sword for the classic and the contemporary.” On the video, Gitter’s enthusiasm continues. “‘Discretion For the Generous,’ in true Sonja fashion, occupies the space where Manowar, Danzig and Mercyful Fate conjure and conquer at the best late night party you can imagine. Century Media is proud to be Sonja’s new label home.”

Check out the video below right now and be sure to catch Sonja live in Europe and North America at one of the following dates.

European Headlining Tour
April 16 – Ghent, BE – Asgaard
April 17 – Tilburg, NL – Roadburn
April 18 – Leeuwarden, NL – Alternative Rockcafé Mukkes
April 20 – Hambug, DE – Bambi calore
April 21 – Berlin, DE – Urban Spree
April 23 – Leipzig, DE – Black Label
April 24 – Bochum DE – Die Trompete
April 25 – Kassel, DE – Goldgrube
April 26 – Göppingen, DE – Zille
April 27 – Lauda-Konigshofen, DE – Keep It True Festival

North American Tour w/ Wayfarer
April 30 – Portland, OR – Mississippi Studios
May 1 – Sacramento, CA – Cafe Colonial
May 2 – Oakland, CA – Stork Club
May 3 – Los Angeles, CA – Knucklehead
May 4 – Phoenix, AZ – Nile Underground
May 5 – Gallup, NM – The Juggernaut Music
May 6 – Albuquerque, NM – Sister
May 8 – Austin, TX – Mohawk (indoors)
May 9 – New Orleans, LA – Siberia
May 10 – Atlanta, GA – Boggs Social & Supply
May 11 – Asheville, NC – Eulogy
May 12 – Washington DC – Atlas Brew Works
May 13 – Philadelphia, PA – Johnny Brenda’s
May 14 – Brooklyn, NY – Saint Vitus
May 15 – Boston, MA – Middle East (upstairs)
May 16 – Montreal, QC – Piranha Bar
May 17 – Toronto, ON – The Garrison
May 18 – Youngstown, OH – Westside Bowl
May 19 – Indianapolis, IN – Black Circle
May 21 – Chicago, IL – Reggies Rock Club
May 22 – Milwaukee, Wl – X-Ray Arcade
May 23 – St Paul, MN – Turf Club
May 24 – Lincoln, NE – Cosmic Eye
May 25 – Denver, CO – Hi-Dive*
May 26 – Salt Lake City, UT – Aces High*
June 7 – Richmond, VA – Richmond Music Hall*
*Sonja Only