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A Decade of Extreme Music Authority
Founded in 2004, Decibel Magazine is the globe’s premier heavy metal resource. The Philadelphia, PA-based monthly magazine has never deviated from its original mission of examining the past, present and future of metal. Since our debut issue (the Dillinger Escape Plan, October 2004), Decibel has evolved into the authoritative voice on heavy music—we match our readers’ rabid obsession with both the legendary and currently groundbreaking artists we cover. In our tenth year, Decibel isn’t just America’s only monthly metal magazine—with an array of dynamic, exclusive content and three renowned national tours in our arsenal, we’re the only ones who matter.
Reek of Satisfaction
Every month, Decibel delves into the lurid, the outlandish, the unsung. We tackle controversial issues (the relationship between metal and National Socialism) and champion the underserved (spotlighting both women’s and the LGBTQ community’s place in metal), but still find plenty of time to tear into red meat—so to speak—and have fun (our Cannibal Corpse-headlined “zombie issue,” April 2012). Our social media presence is informative, likeable and constantly expanding—be it Facebook, Twitter, Instagram or Tumblr—and for the last three years, subscribers have enjoyed receiving a ﬂexi disc with world-exclusive tunes in every issue of Decibel. Then there’s our longstanding Hall of Fame series, honoring metal milestones in the form of staggeringly comprehensive oral histories. In fact, some of our most celebrated HOFs have been captured in anthology form, one of two Decibel collections that continue to diversify and expand our reach:
Precious Metal: Decibel Presents the Stories Behind 25 Extreme Metal Masterpieces (Da Capo) has been called “required reading,” “gripping” and—our favorite—“skull-crushing.” Editor-in-chief Albert Mudrian selected and expanded the best of these essential Hall of Fame features (so far), creating a definitive collection of the stories behind the greatest metal albums of all time. We also review instruments, movies and other diversions. Funny, insightful and informed, Decibel’s opinion is universally respected. Maybe that’s why the Village Voice called us “the best music magazine around right now.”
Brewtal Truth’s Guide to Extreme Beers: An All-Excess Pass to Brewing’s Outer Limits (Lyons) is our most recent sordid scripture. Staff writer Adem Tepedelen has penned Decibel’s popular Brewtal Truth column since 2009, and this original compendium outlines the many parallels between extreme bands and extreme beverages. It contains appraisals of more than 100 of the “most insane beers in the world,” and features supplementary interviews with Decibel’s favorite beer-aficionado artists.
Nostalgia has long been one of Decibel’s greatest motivators. Our fondness for days gone by manifests in highly collectible monthly features like the Hall of Fame and our Flexi Disc Series. At the same time, we strive to stay on the cutting edge of technological advancements. Decibel is alternately available via iPad, iPhone and Nook, allowing digitally-savvy international readers access to the magazine at an affordable price. Not to mention Decibel advertisers enjoy thousands of extra eyes on their product each month at no additional charge.
In October 2010, decibelmagazine.com relaunched with a complete facelift. The always entertaining Deciblog (updated several times a day) and a well-stocked online store are now seamlessly integrated to form the most complete metal magazine website on the web.
Because we don’t stop thinking about metal when the magazine is done, and not everyone can read the magazine at work, the Deciblog was launched in June 2007. In that time, not only has it become a destination for exclusive news, interviews and whatever else the editors of Decibel can think of, but it’s evolved into a vital tool for labels looking to stream new music and premiere videos, as well as a vehicle for musicians to contribute through tour diaries, studio reports and special columns.
Decibel’s social media network includes nearly 150,000 friends, fans and followers on Facebook, Twitter, Instagram and Tumblr, who are updated with metal and Decibel-related news on a daily basis.
We don’t have readers—we have believers. They’re intelligent, loyal, passionate and influential. They know the difference between blackened death metal and depressive, suicidal, one-man black metal. And, luckily for you, they have disposable income.
DECIBEL FLEXI SERIES
In January 2011, the heaviest music magazine in North America got half an ounce heavier. With two explosive new tracks from Brutal Truth, Decibel launched its inimitable Flexi Series, in which loyal subscribers receive a new, ultra-limited vinyl flexi disc bound into the magazine every month. Each individual disc features exclusive music from the artists we’ve assiduously covered over a now-10-year history, spanning well over 100 issues. That means previously unreleased tracks, covers, live songs, demos, alternate takes, re-recordings and more!
With nearly 40 installments in the series—featuring metal icons as diverse as Carcass, Godflesh, Watain and Floor—not to mention multiple sold-out editions, the Flexi Series has enjoyed a cache befitting the rarest vinyl, reselling for astronomical amounts on eBay. Check out the library for yourself—almost every Flexi Series track to date is streaming on decibelmagazine.com for your digital enjoyment. Although it’s obviously way cooler to collect.
A few issues with the flexi included are available each month through select indie record stores—as well as the Decibel webstore—but the best way for readers to ensure that they get this highly collectible vinyl is to subscribe.
SPECIAL COLLECTOR’S EDITIONS
Since 2009, Decibel has produced annual unique Special Collector’s Editions dedicated to select genres, artists and/or periods in metal’s sprawling history. Created with the same standard of editorial and artistic excellence found in Decibel’s monthly volumes, these ancillary products are routinely devoured by our rabid fan base.
The sold-out Top 100 Greatest Metal Albums of the Decade issue remains a reader favorite, while our Thrash Metal Hall of Fame, Black Metal Hall of Fame, and Top 100 Death Metal Albums of All Time special issues bring fans the full, untold stories behind the making of the most important records of all time. The latest special issue, The Top 100 Black Metal Albums of All Time offers 100 percent exclusive content. How many other metal magazines offer that? Answer: none.
Distributed exclusively through Music Monitor Network retail locations and decibelmagazine.com, these special issues connect directly with the record-buyer. What’s more, special issue ad rates are cheaper than our rate card. Contact firstname.lastname@example.org for early deals!
THE DECIBEL MAGAZINE TOUR
In April 2012, we launched the inaugural Decibel Magazine Tour. Featuring not just the long-awaited stateside return of Polish blackened death metal overlords Behemoth, but support from Watain, the Devil’s Blood and In Solitude, the first Decibel Magazine Tour laid waste through a gargantuan 26-date North American run, culminating in a sold-out show at New York City’s Irving Plaza (capacity: 1,100). We followed that up with an equally successful sophomore installment in 2013, headlined by Cannibal Corpse, Napalm Death and Immolation, plus rotating regional openers Beyond Creation, Cretin and Magrudergrind. In 2014, Decibel will offer not only the third incarnation of this ever-expanding phenomenon, but a massive, top-secret undertaking to celebrate our 10-year anniversary in October 2014. Stay tuned!
“Part of Decibel’s mission is to push the boundaries of what a metal publication is capable of doing,” explains Decibel editor-in-chief Albert Mudrian, the tour’s principal curator. “The Decibel Magazine Tour is another way to infect the mainstream with the power of the underground.”
With the help of high-profile sponsors Nuclear Blast America, Peavey, Metal Blade Records, IndieMerchStore.com, Lace Music and Season of Mist, the tour is positioned for even greater things in 2014. The third annual Decibel Magazine Tour will run from March through April in all major North American markets. It’s the biggest tour in our history, scaling up to 1,100 to 2,100-capacity rooms. Starring four prominent international acts, the 2014 Decibel Magazine Tour lineup will be announced on December 6, 2013. Check www.decibelmagazinetour.com for updates and get in touch now for sponsorship opportunities.